Senior Product Manager | SaaS and AI Solutions | Entrepreneurial Leader
Hi, I’m Jay Shoemaker, an entrepreneurial product leader with nearly 20 years of experience building companies and delivering SaaS and hardware-enabled solutions that improve workflows, reduce friction, and drive measurable results.
I have hands-on expertise shipping AI-powered features including generative content, analytics, and decision-support into live products. My approach combines deep customer engagement and market analysis with a focus on UX to align product vision with business goals. I’m collaborative, data-driven, and decisive.
Core Competencies
AI & Product Development: GPT-4, DALL·E, Prompt engineering, AI feature integration, Product roadmap and strategy
Customer & Market Focus: Customer discovery, Journey mapping, Market research, Product marketing and positioning
Technical Leadership: Cross-functional leadership, Agile development, Data-driven decision making, Go-to-market planning
Professional Experience
Gofer Parts – Blackwood, NJ
Business Development Specialist and Product Manager | Jan 2024 – Present
• Led design and implementation of custom Product Information Management (PIM) system supporting multi-channel e-commerce strategy
• Shipped AI-powered features leveraging GPT-4 and DALL·E to generate product descriptions, images, and analytics, lowering site bounce rate by 25% and improving content relevance and SEO
• Designed and validated AI workflows, engineered prompts, and implemented fallback flows to ensure reliable, high-quality output
• Delivered actionable analytics via AI to identify sales opportunities, validate pricing strategies, and optimize marketing targeting
• Conducted market research to identify and launch new product line, creating foundation for $180,000 in additional sales and establishing scalable growth strategy
Shoemaker Entertainment – Blackwood, NJ
Founder and Product Manager | May 2006 – Dec 2024
• Designed and launched proprietary SaaS booking and operations platform that automated customer requests, payments, employee scheduling, and follow-ups, enabling scalable operations
• Developed advanced route scheduling and mapping features to optimize staff assignments, reduce travel time, and improve on-time performance
• Managed full product lifecycle of digital jukebox and karaoke system, working with developers and vendors to design, build, and launch platform that became foundation of company services
• Built and managed team of 15+ employees, growing company to serve thousands of customers across tri-state area
Jukebox Jockey LLC – Remote
Product Manager and Customer Success Manager | May 2009 – Dec 2019
• Managed B2B SaaS product lifecycle from ideation to release for digital jukebox and karaoke software platform
• Owned customer onboarding, support, and issue triage, serving as single point of contact for all customer success needs
• Partnered with customers to gather insights, translating into successful new features and UX improvements
• Developed go-to-market collateral and worked closely with engineering to deliver high-quality releases
ServiceMaster – Pennsauken, NJ
Digital Marketing Manager | Jan 2014 – Apr 2016
• Led digital marketing strategy and execution for regional franchise, improving customer acquisition through targeted campaigns and SEO optimization
• Managed website redesign and content strategy to better align with customer needs and increase conversion rates
• Oversaw online advertising, social media presence, and customer engagement analytics to inform business decisions
Featured Projects
Directus Hub PRD | Platform Strategy
• Authored comprehensive product requirements document for multi-instance orchestration platform • Designed modular architecture supporting Hub → Studio → Tenant → Environment → Provider hierarchy • Defined provider abstraction model for infrastructure-agnostic deployments • Demonstrated platform-level thinking and complex system design capabilities • View Full PRD
HallRentalReviews.com | AI-Driven Content Platform
• Designed, developed, and deployed live, SEO-optimized directory site as marketing campaign • Used GPT-4 to generate dynamic reviews, descriptions, metadata, and targeted marketing content aligned to user search intent • Built using AI-assisted development tools with SEO best practices • Delivered self-sustaining platform that became top-performing marketing campaign with minimal ongoing cost
Booking Management System | SaaS Platform
• Designed and led development of proprietary web-based booking and operations platform • Worked with engineering team using Agile methodology to deliver iterative improvements aligned with user needs • Included advanced route scheduling and mapping to optimize staff assignments and improve efficiency • Automated all customer and operational workflows, eliminating manual scheduling and enabling scalable growth
Music Library AI Categorization
• Leveraged AI to organize and tag large karaoke and jukebox music library, improving searchability and usability • Applied prompt engineering and validation techniques to ensure accurate and relevant metadata generation
Education
Rowan University | B.S. Business Administration: Entrepreneurship, Magna Cum Laude
President, Collegiate Entrepreneurs Organization (CEO)
Technical Skills
AI/ML Platforms: GPT-4, DALL·E, Prompt engineering, LLM validation, AI workflow design
Product Management: Roadmapping, Cross-functional collaboration, Agile methodologies, Customer discovery
Analytics & Data: Data-driven decision making, Customer analytics, Market research, SEO optimization
Development: SaaS platforms, API integrations, Multi-channel systems, UX/UI collaboration
Let’s Connect
📧 jayshoemaker@gmail.com
📞 (609) 472-5291
🔗 LinkedIn
Nearly 20 years of experience building businesses, leading products, and delivering results in fast-moving environments. Ready to help transform how products solve real-world problems.